Client /
Ksubi
About the brand
“Having built a significant presence and cult following globally, Ksubi has been seen on every A-list celebrity with attitude, from A$AP Rocky to Kylie Jenner, Ruby Rose, and The Internet.
Shedding its adolescent image to become an established label with a distinct identity, Ksubi has evolved into one of the most respected Australian fashion brands of today.”
“Main Design has done really outstanding work. Their campaigns should serve as templates for every brand we partner with. They have great vision, most impressively, great execution!”
— Dan Brewster
SVP Marketing & Digital Commerce at Planet Blue
The Main Design Difference
KSUBI worked with Main Design to form a powerful ‘KSUBI Army’ of influencers to represent the brand in Australia, US and across Europe.
From TikTokers to IG influencers, skaters and emerging musical artists, Main Design sourced the best creators with attitude to skyrocket the brands visibility. Main Design’s team scaled visibility of KSUBI’s mens line, specifically in Los Angeles and worked to execute a video styling campaign featuring celebrity stylist Maeve Reilly and supermodel Josephine Skriver.
Services Provided:
Influencer marketing
Content creation and curation
Brand partnerships
Community management
